Digital Marketing Analyst

About Us: 

ShineQuo is a student wellness startup that partners with colleges to provide students with proactive mental fitness coaching. We help students navigate stress, build resilience, and achieve success through personalized coaching, digital resources, and community support.

About the Role:

We’re looking for a Digital Marketing Analyst to join our team and help grow ShineQuo’s online presence, create compelling content, and drive engagement across platforms.

As a Digital Marketing Analyst, you will be responsible for executing and optimizing digital marketing strategies to increase brand awareness and student engagement. This role is perfect for someone passionate about content creation, SEO, and digital marketing analytics.

Responsibilities:

Content Strategy & Social Media

• Research and create engaging content for ShineQuo’s website, blogs, newsletters, and social media platforms (Instagram, LinkedIn, etc.).

• Assist in content planning and scheduling to maintain a consistent brand presence.

• Work with the team to develop marketing campaigns that resonate with students and higher-ed institutions.

SEO & Website Optimization

• Conduct keyword research and SEO analysis to improve search rankings and organic traffic.

• Optimize website content for search engine visibility and engagement.

• Track and analyze website performance metrics to identify growth opportunities.

Graphic Design & Branding

• Design social media posts, marketing assets, and promotional visuals using Canva.

• Ensure brand consistency across all digital channels through engaging, student-friendly content.

Marketing Analytics & Strategy

• Track digital marketing performance and analyze data using Google Analytics and social media insights.

• Identify trends, audience behaviors, and campaign success metrics to improve engagement.

• Provide monthly reports on marketing performance and propose optimization strategies.

What We’re Looking For:

• Passion for digital marketing, content creation, and SEO.

• Strong writing and research skills to create valuable and engaging content.

• Familiarity with Canva (or willingness to learn) for basic graphic design tasks.

• Experience with or interest in social media analytics & marketing tools.

• Ability to analyze data and optimize marketing efforts based on performance metrics.

• Proactive, self-motivated, and eager to learn in a fast-paced startup environment.

What You'll Gain: 

• Hands-on experience in real-world digital marketing & branding.

• Opportunity to build a content portfolio and develop SEO expertise.

• Skill development in analytics, campaign planning, and marketing execution.

• Exposure to a mission-driven startup making a real impact in student wellness.