INTRODUCTION The Counseling Center Can't Do This Alone Demand for student support services has grown 40% faster than enrollment over the past decade ( CCMH 2024 Annual Report ). Counseling center waitlists stretch 3–6 weeks at many institutions. Students in the middle - not in crisis, but not thriving - fall through the gap. Coaching platforms fill that gap: structured, human-powered support that builds confidence, belonging, and real-life readiness at scale. This is not th